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Nivea Men has actually partnered with psychological wellbeing charity Talk Club to launch a project motivating males to speak about their psychological health.
Created by Digitas UK, “Strength in numbers” released with a 60- 2nd movie, directed by Karen Cunningham, including kids from the Liverpool FC U8 academy and regional main schools.
The children attend to the electronic camera, reciting lines from the LFC anthem You’ll Never Walk Alone, assuring guys that they do not need to feel separated when facing their sensations.
Towards completion, the young boys come together at the Liverpool training academy and a compelling figure appears on screen.
It notifies audiences that 50%of psychological illness start prior to the age of 14.
The mind-blowing movie directs audiences to the Nivea Men “Strength in numbers” site, produced by Digitas, where they are clearly asked: “How are you? Out of 10?”
This easy concern intends to smash the preconception surrounding males’s psychological health and begin an open discussion around it.
” Strength in numbers” is Digitas’ very first project for Nivea Men because the firm won the account in September 2021.
” We produced the ‘Strength in numbers’ project to assist Nivea Men drive genuine modification for males’s psychological health and get more males talking and signing in with each other,” Emma de la Fosse, primary imaginative officer at Digitas, stated.
” But we’re not just concentrated on today, we wished to develop a future-ready platform that will end up being a crucial tactical pillar for the brand name. We anticipate structure on this platform and speeding up the engagement and relationship in between Nivea Men and its audiences.”
Emily Marcham, senior brand name supervisor at Nivea Men, included: “Nivea Men think that care surpasses skin. That a person in 3 males typically feels lonesome is an unfortunate idea however much more dismaying is that numerous are handling psychological health problems alone since of the preconception they think they’ll deal with speaking about it.
” Our aspiration with the ‘Strength in numbers’ project is to alter that story, by assisting guys to find out how to speak about their sensations and revealing that there’s strength in coming together both on and off the field.”
Ben Akers, co-chief executive and co-founder of Talk Club, stated he was “exceptionally happy” to be part of this project.
” At Talk Club we understand that discussing our concerns makes us more powerful, and utilizing the concern ‘How are you? Out of 10?’ permits us to open,” Akers included.
” For us, this is a brand name doing precisely what their item explains: taking care of males. And utilizing this platform in collaboration with Liverpool FC, we can genuinely reveal there is strength in numbers.”
