Men-Targeted Mental Health Campaigns

Pringles and Movember have partnered on a new mental health campaign in the UK to encourage more dialogue between male consumers and their male friends.

The campaign consists of more than 75 art pieces installed across various areas of London that encourage men to talk honestly with those close to their about their mental health. The campaign was created following research that showed 47% of male consumers don’t know how to start a mental health-focused conversation with a male friend. Additionally, the research also found 63% of men admitted that barriers like not knowing the right questions to ask would hold them back from talking honestly about mental health with a friend.

The Pringles and Movember campaign has been set up in high-foot traffic areas in London to maximize reach.